Comments on: Lammy’s lessons from Obama http://puffbox.com/2008/07/02/lammy-lessons-obama/ Simon Dickson blogs about online news, e-government and the New Politics. Some important people read it. Sun, 14 Mar 2010 22:55:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jon Worth http://puffbox.com/2008/07/02/lammy-lessons-obama/#comment-1368 Jon Worth Mon, 07 Jul 2008 21:55:03 +0000 http://puffbox.com/?p=215#comment-1368 Good speeches are made when you have good people writing them for you, and David Lammy has that for sure in his Parliamentary office. Question is whether he has the personal guile and skill to make these ideas a reality and - sadly - I fear that's where things are going to fall apart. Good speeches are made when you have good people writing them for you, and David Lammy has that for sure in his Parliamentary office. Question is whether he has the personal guile and skill to make these ideas a reality and - sadly - I fear that's where things are going to fall apart.

]]> By: Learning from Obama | DavePress http://puffbox.com/2008/07/02/lammy-lessons-obama/#comment-1364 Learning from Obama | DavePress Sun, 06 Jul 2008 19:02:08 +0000 http://puffbox.com/?p=215#comment-1364 [...] has been picked up by a few commentators, such as Simon Dickson: But he’s absolutely right: the [online] tools are cheap, often free, and easy. It’s not [...] [...] has been picked up by a few commentators, such as Simon Dickson: But he’s absolutely right: the [online] tools are cheap, often free, and easy. It’s not [...]

]]> By: paul canning http://puffbox.com/2008/07/02/lammy-lessons-obama/#comment-1349 paul canning Wed, 02 Jul 2008 20:11:22 +0000 http://puffbox.com/?p=215#comment-1349 "neither particularly complicated, nor especially expensive or labour-intensive to run." don't agree with this bit, and it's a bad take-away from the campaign. it takes knowledge - buy-in knowledge - to know which tools to use and how to use them. it doesn't come 'out of the box' for just anyone. you have to shift your marketing spend and that encounters resistance - a real lesson from the campaign. reality is that obama has spent a lot on the web campaign, lots of website building for example - and the killer app is still email, which takes resources to get right. what the new-ish tools have done is be used better and mobilised more - this Lammy has absorbed. less top-down as a lesson is very good. but it's still not *there obama-wise. online marketing is barely in play, in fact there's an argument that Hillary did this better. "neither particularly complicated, nor especially expensive or labour-intensive to run."

don't agree with this bit, and it's a bad take-away from the campaign.

it takes knowledge - buy-in knowledge - to know which tools to use and how to use them. it doesn't come 'out of the box' for just anyone. you have to shift your marketing spend and that encounters resistance - a real lesson from the campaign.

reality is that obama has spent a lot on the web campaign, lots of website building for example - and the killer app is still email, which takes resources to get right. what the new-ish tools have done is be used better and mobilised more - this Lammy has absorbed. less top-down as a lesson is very good.

but it's still not *there obama-wise. online marketing is barely in play, in fact there's an argument that Hillary did this better.

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