The best we can do?

Nominations have closed for this, the tenth year of the New Statesman new media awards. So the winners of the five trophies are (theoretically) listed somewhere on this page. You might find a few gems you didn’t previously know about, but overall, I instinctively find the list a bit depressing.
Most nominees have only received a single nomination, in many cases by themselves, judging by the frequent use of the words ‘I’ and ‘we’. Most are pretty straightforward uses of off-the-shelf technology, by ‘one man band’ operations. And from a technical and/or creative perspective, most frankly aren’t great.
Maybe there’s a lesson in that. It’s now trivially easy to set up a passable website. Quality still takes time and skill, but you can get to the start line in next to no time, and with minimal up-front investment. From there, it’s really a question of the passion and commitment of the site ‘owner’, and its readership / community.
But I dare say it’ll be the bigger fish who will win. Expect at least one for MySociety. And I’d like to see recognition for the London Mayor ‘votematch‘ site, one of the few sites recently to really make me think. (The result it gave still haunts me.)

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