PoliticsHome: overwhelming and soulless

‘Staying on top of modern politics has become a full time job,’ declares the long-awaited PoliticsHome on its About page. ‘Things move too fast: it is too much for any single person to track.’ Unfortunately, the same can be said about the site itself: load up the homepage, and a torrent of headlines hits you head-on.  It’s overwhelming, and it leaves me dazed. I complained that the new Foreign Office site didn’t guide the eye: I take it all back.
There’s no doubt that, if a political story is out there, PoliticsHome has it in here, somewhere. Most of it is well-intentioned: the whole ‘live reporting’ aspect, a few ‘ticker’ areas, a nice grouping of the various sources’ coverage of the day’s big stories, a diary, a bit of story categorisation. A couple of ideas look familiar – the ‘newspaper front pages’ is a direct lift from my work at Sky News, for example.
But it looks like an ugly big database, more like a stock market terminal than a ‘super blog’, or an online magazine / newspaper. It’s hard to imagine a less engaging design; maybe they don’t consider that a priority. But having brought some famous faces on board, such as Andrew Rawnsley and former BBC man Nick Assinder, I’m surprised not to see them making more of the faces and their original material.
The idea of scrolling 100 items horizontally, in the window at the top of each page, is ludicrous; it’s utterly unusable. I’ve got a few issues with the technicals too: some page elements seem to refresh randomly, then there’s a brutal full-page refresh if you leave it five minutes. Quite simply, there are better ways these days.
I fear PoliticsHome has miscalculated. Politics is increasingly about personality, warmth and engagement. That’s why the blogs’ visitor numbers are growing (regardless of the accuracy of the specific figures). But PoliticsHome feels cold, functional and soulless. I don’t expect to use it.